Đề Tài Ngoại Ngữ Gardling Beston Case Study

Gardling Beston Case study Management functions, roles and functions of business managers For any business, the position and role of the CEO is extremely important and determines the success of a business. Especially for businesses that are in a difficult period and in danger of collapse; then the role of the CEO plays a decisive role. The CEO is the person who steers the business regardless of difficult times and successful times. In which, for the case of Gardling Beston; previously noted the difficulty of the CEO position with the failure of Dominic Caito in his attempt to re-operate the management apparatus of Gardling Beston. What was then received by Tanya M. Marsh with the expectation that all problems would become more effectively resolved. The most important thing for Marsh is to rebuild an effective management apparatus to run the business. An effective internal governance structure can help turn a business from trouble to success. The role of internal structure helps businesses effectively help businesses facilitate the process of operating, managing and complying with the set business plans (Tripathi and Jain, 2011). Therefore, with the leadership role of an enterprise; The CEO has a key role in deciding the operating strategy and internal management apparatus of the enterprise. An inconsistent internal structure can threaten a company's management's ability to meet regulatory standards for corporate strategy. In it, the role of the Chief Executive Officer is responsible for and makes decisions on the implementation of all important operational policies; as well as strategic direction and reporting to the board of directors (Simmy and Zairi, 2008). For large enterprises and multiindustry corporations, the CEO is the decisive person to the business operation strategy. Any failure or a wrong decision of the CEO can cause a business to fail in business and ensure competition with its competitors. The CEO often plays an important role in evaluating and determining business plans, development strategies, building and operating the internal management apparatus of the enterprise. Therefore, the success of a business or organization cannot eliminate the element of the CEO's leadership role (Bere, 2020). Understanding the business Abid and Ahmed (2014) point out that in the business world, there are many cases where the failure of an organization comes from the leadership of that organization rather than a negative external influence. In periods of economic crisis, the failure of enterprises can be recorded from macro factors. However, in the period when the economy is stable, the